Google receives pseudonymous cookie/client and session identifiers, device and browser information (such as operating system, browser type, language and screen information), event names and timing, and consent state. Connections to Google expose the IP address and HTTP/browser information; for EU, Swiss and UK visitors, GA4 uses IP addresses to derive approximate location and discards them before logging or storage. These data are not all anonymous.
Application measurement URLs contain the site origin and sanitized route templates, which can indicate locale, family/caregiver area or workflow, rather than raw account, booking or request IDs. Page titles are fixed to VovoCare; referrers are reduced to their origin. Only validated gclid, gbraid, wbraid, utm_source, utm_medium, utm_campaign and utm_id attribution identifiers are retained in measurement URLs; other query fields, search terms and tokens are removed.
The Ads publication conversion includes its destination/label, value 0, currency EUR and a purpose-scoped pseudonymous transaction_id derived by HMAC for deduplication. This value is not booking revenue. GA4 receives predefined funnel events, without booking revenue or an application User-ID; opaque receipts used for local GA4 deduplication are not sent as GA4 event parameters.
Application event payloads exclude names, contact details, care-request contents, health details and authentication tokens. These exclusions do not make cookie identifiers, attribution data or technical connection data anonymous.
These interaction events contain only predefined codes. They never include what you type or select (such as names, contact details, addresses, dates, care descriptions, messages, review text or ratings, or dispute and cancellation reasons), uploaded files, or account, booking or request IDs.
When you have accepted all cookies and are signed in, VovoCare also sends GA4 a limited set of account milestones confirmed by our servers (verified sign-up, completed profile, caregiver activation, job application, caregiver selection, checkout start, confirmed payment with the platform commission and booking amount, completion report, accepted care completion, caregiver payout release, review and dispute submission, and refunds). They are linked only to the same pseudonymous GA4 browser identifier and the validated campaign identifiers listed above, never to your name, contact details, account ID or care details. Choosing essential cookies only removes this link and stops these server events for your account.